Meta Ads Mastery
Run Facebook and Instagram ads that bring leads and sales: account setup, Pixel and Conversions API, targeting, creatives, scaling and reporting.
- 16 lessons
- 4h 24m
- Beginner to advanced
- English
- Certificate
- Lifetime access
- Pixel and Conversions API set up correctly
- Lead-generation and sales campaign blueprints
- Client reporting templates
What you will learn
- Set up Business Manager, ad accounts, pages and payment methods
- Install Meta Pixel and Conversions API and verify events
- Choose the right campaign objective for leads, sales or messages
- Build audiences: interests, lookalikes and retargeting
- Create ad creatives and copy that stop the scroll
- Read results: CPM, CTR, CPL, ROAS and frequency
- Scale winning campaigns without losing performance
- Report to clients and manage ad budgets confidently
Curriculum
5 modules16 lessons4h 24m
Setting up properly3 lessons, 54 min
- How Meta ads actually work 14 min
- Business Manager and ad accounts 16 min
- Pixel and Conversions API 24 min
Campaigns that convert4 lessons, 1h 14m
- Choosing the right objective 14 min
- Audiences, lookalikes and retargeting 22 min
- Lead form campaigns 18 min
- Sales and catalogue campaigns 20 min
Creatives and copy3 lessons, 48 min
- Ad formats and placements 14 min
- Writing ad copy that sells 16 min
- Creating creatives in Canva 18 min
Optimise and scale3 lessons, 48 min
- Reading the metrics 18 min
- A/B testing 14 min
- Scaling without breaking results 16 min
Client business3 lessons, 40 min
- Reporting to clients 14 min
- Pricing ad management services 12 min
- Winning your first client 14 min
About this course
Run Facebook and Instagram ads that bring leads and sales: account setup, Pixel and Conversions API, targeting, creatives, scaling and reporting.
Every lesson is short, practical and recorded on real screens, so you can pause and follow along on your own computer. Each module ends with an exercise, and the final module shows you how to turn the skill into a job or freelance income.
Projects you will build
Real work you can show to clients and employers.
Lead campaign for a clinic
Instant forms with lead quality filters.
Sales campaign for an online store
Catalogue ads with retargeting.
WhatsApp message campaign
Click-to-WhatsApp ads for a local business.
Monthly client report
A clear report with insights and next steps.
From learning to earning
A dedicated module shows you how to get your first client or job with this skill.
Freelance work
Jobs
Indicative market ranges in India. Actual income depends on your skill, location and effort.
Tools you will use
Who this is for
- Students who want a high-demand marketing skill
- Business owners tired of boosting posts without results
- Social media managers who want to run paid campaigns
- Freelancers building a digital marketing agency
Certificate of completion
Finish every lesson and get a certificate with a verification link for your CV and LinkedIn.
What learners say
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FAQs
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